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D2C founders spending 5L a month on ads

25L to 50L a month delivered revenue in 90 days

Using the Net Profit Engine without you opening the ads manager or shooting content, while working 1 hour a week.

Book the call

For bootstrapped Shopify brands doing ₹25L+ a month and spending ₹5L+ a month on Meta. If that is not you yet, this will not work, and I will tell you on the call.

Your week

168 hours in your week.
This engine costs you one.

01 The proof

One brand. 25 lakhs to 1.5 crore a month. Four months.

₹0
At start
₹0
Then
₹0
Four months later
  • The product did not change.
  • The offer did not change.
  • The team did not change.

One thing changed: the founder stopped being the place creatives came from.

He handed over the account and he never doubted me. That is the entire case study.

Shopify · delivered revenue · 4 months
Screenshot slot
Drop the 4-month Shopify delivered-revenue screenshot here
Before
10 statics / week
₹25L /mo
One founder. One camera. One calendar.
After
100 statics / week
₹1.5cr /mo
Same machine. Different throughput.
02 The ladder

90 days is what I am selling you. Here is the whole map.

Beyond the promise — if the loop keeps running

I am only promising you day 90. Everything under it is where this goes if the loop keeps running and you keep launching products.

03 — The morning

You open Shopify before you open anything else.

Total sales. First thing in the morning. Before the team, before email, before you have properly sat down.

If the number climbed, the day is good.

If it is flat, you already know the sentence you are about to think: the creatives have gone tired.

And then there are two options, and you have run both. Ask the team and wait four days. Or pick up the camera and shoot it yourself tonight.

That is your ceiling. It is not your product. It is not your ad account. It is not your last agency. It is your calendar.

04 Delivered vs dashboard

Your dashboard says 25 lakhs. What did you keep?

What the dashboard said → what the business was
₹25,00,000
Never became money
−50%
Delivered ₹12.5L Cancellations RTO Returns
Dashboard revenue
₹25,00,000
Actual business
₹12,50,000
Spent on ads
₹6,00,000

The business did not make any money.

CancellationsRTOReturns10–20% of COD orders never become money

I have seen this exact month. On a COD-heavy account 10 to 20% of your orders never turn into money. I know the range because I lost it on my own brand before I learned how to fix it.

Your last agency was scared about the ROAS. Scared about the dashboard number. Never once asked what you delivered.

It does not matter to me what revenue you make on your dashboard. It matters what revenue you deliver and make a profit on.

Every number on this page is delivered revenue. That is the only kind I count.

05 The mechanism

The Net Profit Engine

Built in May 2026. Running for four months. This is all of it — there is no part I hold back for the call.

01

Your Meta data goes into Claude.

It reads which creative, which angle, which hook is actually winning. Creative level, not campaign level.

02

Claude writes the variations. Higgsfield produces them.

Statics, video, avatars. No shoot. No creator. No calendar.

03

The batch goes back into Meta the same day.

A UGC creator costs ₹10,000 to ₹20,000 and takes 3 to 15 days for one video. This loop closes in about an hour.

04

Winners get scaled hard.

When something hits 5 to 7x ROAS, that is where the net profit comes from and that is where the money goes.

05

Volume is the whole point.

10 statics a week is why you are at 25 lakhs. 100 statics a week is why someone else is at 1.5 crore. Same machine, different throughput.

06

We move you off pure COD.

Prepaid or partial prepaid, RTO control, order confirmation. Highest delivered revenue, lowest cancellations. This is inside the work, not an upsell.

07

EZ-OS shows you what you kept.

Last 7 days of ads data, creative-level ROAS, unit economics, and the number at the bottom that is actually yours. One screen.

Every week — back to 01
One UGC creator
3–15 days
₹10,000–₹20,000. For one video. Then you brief the next one.
This loop
~1 hour
A whole batch. Same day, back into Meta.

We are dealing with the system here. We are not dealing with the strategies.

Strategies differ for every brand. The system does not.

EZ-OS · what you kept
Screenshot slot
Drop the EZ-OS dashboard screenshot here
06 Division of labour

We build it, we run it, you don't touch it.

We do
  • Every creative and every version of it
  • The ad account, end to end
  • Scaling the winners
  • Prepaid migration, RTO and order confirmation
  • Weekly check-in with your team
  • EZ-OS reporting
You do
  • Approve creatives inside 24 hours
  • One call a month with me — on your P&L, not your ad account
  • Keep launching products
That is one hour a week

You will not open the ads manager. You will not shoot content.

07 Who this is for

Three things. All three, or this does not work.

01

Bootstrapped, on Shopify, doing at least ₹25 lakhs a month.

Your own P&L. Nobody else calling the shots.

02

Spending at least ₹5 lakhs a month on Meta.

The engine needs spend to learn from.

03

Willing to keep launching new products.

A stale catalogue has nothing to scale, and no amount of creative fixes that.

COD-heavy is fine. That is something we fix in the first 30 days, not a reason to say no.

Do not book the call if:

08 Who you are actually hiring

I built a brand to 60 lakhs a month in 4.5 months. Then I shut it on purpose.

Photo slot
Piyush

Flex Beauty. Sourcing, shipping, packaging, customer service, creatives, ads, product hunting — I did all of it. Zero to ₹60 lakhs in four and a half months.

It broke even, and I closed it deliberately, because the point was never the brand. The point was: if I can make a brand, anybody else can also make a brand.

It is where all three of my rules came from.

01 Delivered beats dashboard.
02 Prepaid beats COD.
03 Creative volume is not optional — not even on your own brand where the creatives are free.

8 years in marketing, 4.5 in performance marketing. I treat any brand I work with today as my own brand.

8
Yrs marketing
4.5
Yrs performance
₹2cr+
Managed spend
120+
Clients
2,100
Taught to run ads
09 The second case study

₹3.5 lakhs to ₹20 lakhs in a single month. The six months before it are the actual lesson.

010L20L CREATIVE STOPPED 4.5L20L 16.5L12L 14L4.5L 3L3.5L 20L AUG 25NOV DECJAN FEBMAR APR–JUNJUL AUG

Client since August 2025. They came in at about ₹4.5 lakhs a month at 2.5 to 3x ROAS. We fixed the account structure and the creatives. November: ₹20 lakhs. Then ₹16.5 lakhs, ₹12 lakhs, ₹14 lakhs in February.

Then the product went stale and the creative stopped. March to June it fell to ₹3 to ₹4.5 lakhs a month. In July they came back at ₹3.5 lakhs. August: ₹20 lakhs, at about 30% net profit.

When creative supply stops, an account does not coast. It falls, and it falls fast.

That is the whole reason this runs every week instead of in bursts.

Month on month
Screenshot slot
10 Questions you are about to ask

They sold you strategy. Strategy is different for every brand and it walks out of the door with the person who wrote it. I am selling you a system. Same system for every brand, different strategy inside it. That is the part that can be handed over, measured and scaled.

Straight answer: statics work where the product is simple. Astrology and spiritual products, apparel, most simple e-com. AI video breaks where the product is complicated — I have a gifting brand where I cannot do it.

If your product needs a demonstration to be understood, tell me on the call and I will tell you honestly what will and will not work. I would rather lose the deal than promise you a machine that does not fit your product.

We scale winners at 5 to 7x. But I am not going to send you a 20x screenshot on ₹12,000 of spend and call that a month. I will send you what you kept.

Day 7 you will know what your brand actually kept last month. That is usually the first uncomfortable conversation.

No. Partial prepaid, and we run the migration with your team. Your delivered revenue goes up even if your dashboard number does not move.

My team and the loop. You approve them inside 24 hours. You do not brief them, you do not shoot them, you do not write them.

On the call, after I have seen your unit economics. This is a partnership fee, not a retainer, and I am not going to quote a number before I know what your brand actually keeps on a sale.

11 One call

Find out what your brand actually kept last month.

I will look at your account, your unit economics and your creative output, and I will tell you whether the Net Profit Engine takes you from 25 to 50 in 90 days, or whether it does not.

If it does not, I will tell you that on the call and not sell you anything.

₹25L+ a month on Shopify. ₹5L+ a month on Meta. Bootstrapped. Still launching products.

Answer those two and I'll tell you now.No point finding out on the call what you can find out here.

I read every one of these myself before the call.

Booked.

Before we talk, pull up two numbers: what Shopify says you did last month, and what actually landed in your account after cancellations and RTO. The gap between those two is what the call is about.

Book the call